If you were under a mandate to close your doors and stop working, I can guarantee with 100% certainty that you have been deeply missed by most (if not all) of your clients. However, being missed and loved by clients doesn’t pay your bills and it doesn’t cover the new cost of doing business. As we re-open after our Covid-19 related closures, now just might be the perfect time to raise prices regardless of the client fallout.
Sometimes people feel like they can never really “get ahead” financially, and often times it can be attributed to not being mindful of little dollar amounts. The classic example is when people actually add up how much money they spend on coffee per month (or lunches, or a killer handbag addiction, etc). Well, this is the same as that. Everything we use in the salon is becoming more expensive, a couple bucks here and a couple bucks there, if you ignore it and think your old business model is still relevant, I’m sorry to tell you, you’re wrong.
We are in the middle of a global pandemic: Everything is different now.