Lady In Waiting: The Art of Running a Successful Wait List 

Is there anything worse than watching a gloriously busy, beautifully booked-up week start to fall apart with last-minute cancellations?  It’s as if you’re watching your paycheck fly away.


In the hair industry, the most sought after advice tends to be: “How to Grow Your Clientele”.  However, keeping a full schedule is not all about growth and sourcing new clients.  Keeping an active Wait List is the rest of that conversation.  Once you have a great client base, a Wait List is how you make sure to stay 90-100% booked all the time.  I’m going to show you: 

  • Why a Wait List needs to be easy, accessible and quick to manage
  • How to successfully use it
  • How to work it into your verbiage when re-booking a client
  • Why I don’t charge for cancellations
  • How that “frequent cancellation” client can just live on your Wait List
  • What to do if you have a gap but you have no one on your Wait List


It doesn’t matter if you are a new hairstylist or a seasoned behind-the-chair rock star, a properly executed Wait List will help you keep your weeks fully booked.  Nobody wants a gap in their day.  Let’s dive in!

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How to do an Effective Hair Color Consultation

So, you’ve been dumped before. And no, I’m not talking about your boyfriend or hubby. You got dumped by something almost worse, a client – and it doesn’t feel great. The number one reason people leave their hairstylists? Because they don’t feel appreciated or understood. Hair color consultation questions are something you should always have ready to go in your back pocket. 


Consultations are crucial for building client relationships and keeping customers satisfied. You may be thinking, “well, I have great consultations!” Before you get ahead of yourself, get this: According to Lockheartmeyer, 97% of hairstylists claim they give consultations, but only 7% of clients say they have received a consultation before. That’s a HUGE discrepancy. 


If that’s not enough, about 60% of clients walk away from a consultation feeling less than satisfied. If you can turn the tide with consultations in your salon, it’s going to be a massive game-changer for your clientele base AND your income. But how do you break the line of the discrepancy between you and your clients? Simply stated, you educate yourself on the importance of dos and don’ts of consultations — and you can do that with us at Beauty School Remix. 


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How to Build Salon Clientele Fast

Let’s talk real. What is the actual foundation of any thriving salon?


You guessed it, the consumers. The clients. Your hard-earned customer base. Each pool of all new and recurring clientele that walk through your door. After all, they are your primary source of income


In the 21st century, all the information and knowledge in the world is at your fingertips. Perhaps you’ve tried a few methods in anticipation of increasing your clientele base. Maybe you’ve heard techniques through the grapevine, and maybe you’ve deep-dived into the swallows of the internet. 


Odds are, you’ve done the research, but the pay-off wasn’t exactly up to your standards. You emerge from your stubborn work feeling like perhaps, you could do better. If that’s the case, don’t worry, because Beauty School Remix tells us – you can. Meanwhile, you’re asking yourself, “how can I get more clients in my chair?” 

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The ABC’s of LLC’s

A few years ago I vividly remember starting a things-to-do list and  “Form a LLC” was at the top.  I have learned a lot since then.  If you are an independent salon owner like me  (or are planning to become one) you will need to figure out a few things about the type of business you are forming and operating.  I am not the person to guide you through all of the options, but I can share with you the options I chose, why I chose them, and how much they cost.  Here’s what I’m talking about:

  • LLCs
  • S Corps
  • Registered Agents


First I created a LLC

The very first step to starting my business was creating a LLC (Limited Liability Corporation) for it.  My LLC releases me from being personally liable for my business’s debts and obligations, and keeps me legally separate from my business.  How so?

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I Fought the Law

If you are remotely interested in opening a home-based business, you need to get educated on what (if any) zoning regulations are in place.  For example, the State of Virginia allows home-based businesses, and in 2016 I built a single chair salon in my basement. But a business in a residential area has to conform to pre-set “Standards” that a business in a commercial area would not have to.


Those “Standards” are the rules a business like mine needs to follow. I live in the Town of Herndon.  They have written their own standards, which supersede the State and County Standards. Meaning: Regardless of what the State of Virginia says about home-based businesses, I must adhere to what my town has written.  This is actually a very good thing because if you find yourself unable to follow a Standard, the appeal process should be relatively simple because everything can be done on the local government level (as opposed to the county or state level). 

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Good Site. Bad Site.

Four years ago I had the best conversation of my professional life with someone who was an expert in website design.  It blew my mind, and it really helped me create some beautiful, and super functional salon websites.  Although hairstylists are experts at being creative, our obsession with aesthetics becomes our biggest weakness when we try to design a website.  We want our own website to be stunning, better than everyone else’s, in-fact we want THE BEST, MOST SPECTACULAR WEBSITE EVER CREATED, and you know what that usually leads to? Crap.

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