How to do an Effective Hair Color Consultation
So, you’ve been dumped before. And no, I’m not talking about your boyfriend or hubby. You got dumped by something almost worse, a client – and it doesn’t feel great. The number one reason people leave their hairstylists? Because they don’t feel appreciated or understood. Hair color consultation questions are something you should always have ready to go in your back pocket.
Consultations are crucial for building client relationships and keeping customers satisfied. You may be thinking, “well, I have great consultations!” Before you get ahead of yourself, get this: According to Lockheartmeyer, 97% of hairstylists claim they give consultations, but only 7% of clients say they have received a consultation before. That’s a HUGE discrepancy.
If that’s not enough, about 60% of clients walk away from a consultation feeling less than satisfied. If you can turn the tide with consultations in your salon, it’s going to be a massive game-changer for your clientele base AND your income. But how do you break the line of the discrepancy between you and your clients? Simply stated, you educate yourself on the importance of dos and don’ts of consultations — and you can do that with us at Beauty School Remix.
the purpose of a hair color consultation
We’re going to cover everything you need to do from the moment you meet your client, to when you start formulating. Realistically, it can be boiled down into two categories: Out Loud and Not Out Loud.
- Outloud: Consultations are the conversations we have with our clients
- Not Outloud: Color Mapping is not part of the discussion, it’s your analysis of the client’s hair.
So, what’s the purpose of a consultation? Primarily, you want to investigate what your client’s wants and needs are. Additionally, you’ll need to establish yourself as an expert and negotiate the possibilities of an appointment. Creating a verbal contract with your client is vital, and something you don’t want to skip over.
When it’s a first time customer, you only have one shot to gain their respect, trust, and time. You have to work a little harder to build that trust right away. Listen to what the client is saying: Give them the floor.
Communicate with your client, human-to-human, with empathy. Remember, they’re not robots. And they want to feel valued and heard. Or they’re not going to come back.
key talking points
Primarily, you want to ask questions about the past, present, and future. Make sure to have your hair color consultation questions ready to go, and you don’t leave anything out.
Examples of Past, Present, and Future talking points:
- When was the last time you had your hair done?
- What do you like about your hair right now?
- I would love to see “this” on you.
Now, the future talking points should be the only area where you include your personal opinion on the status/future of the client’s hair. This is your time to shine! Establish yourself as an expert, and guide her in the direction of your unique expertise.
Basically, at a minimum, walking away from a consultation you should know the following from your hair color consultation questions:
- Is she a regular salon client, an occasional salon client, or a DIY’er?
- How often is she willing to maintain this color?
- What is her goal from this appointment? A big change, or a little change?
- By using pictures, do you have a sense of tones and levels she’s comfortable with?
Nonetheless, great consultations can go hand in hand with intelligent color formulation, and this brings us around to color mapping. If you want to learn more about the exclusive use of consultation and color mapping, you’ll need to enroll in the course Color Consultations and Mapping. After all, we can’t give away our secrets for free. (Trust us, you’re gonna want to hear them).
Here’s what you’ll learn:
- The Purpose of a Consultation
- Ket Talking Points
- Hair Color Consultation Questions
- Color Mapping
- Establish Yourself as an Expert
- Close the Deal
- Create a Color Blueprint
- What the “Magnificent 7” is
- A Real Scenario
- Why this all Matters
Additionally, the course will also go in-depth about the 7 things you need to identify to create a perfect formula, and how to quickly and accurately assess each one. This is the “Magnificent 7”:
- Existing Level
- Target Color
- % of Gray
- Underlying Pigment
But, why does this really matter? Let’s be blunt: You’ll make more money. By being professional, you’ll make more money. By being faster, you’ll make more money. By avoiding mistakes, you’ll make more money. By being intelligent, you’ll make more money. That’s a simple truth, and it all starts with a strong consultation. So don’t delay, and enroll here now.
ARE YOU READY TO BE A PRO AT CONSULTATIONS?
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