Salon Business

So, you’ve been dumped before. And no, I’m not talking about your boyfriend or hubby. You got dumped by something almost worse, a client – and it doesn’t feel great. The number one reason people leave their hairstylists? Because they don’t feel appreciated or understood. Hair color consultation questions are something you should always have ready to go in your back pocket. 

Consultations are crucial for building client relationships and keeping customers satisfied. You may be thinking, “well, I have great consultations!” Before you get ahead of yourself, get this: According to Lockheartmeyer, 97% of hairstylists claim they give consultations, but only 7% of clients say they have received a consultation before. That’s a HUGE discrepancy. 

If that’s not enough, about 60% of clients walk away from a consultation feeling less than satisfied. If you can turn the tide with consultations in your salon, it’s going to be a massive game-changer for your clientele base AND your income. But how do you break the line of the discrepancy between you and your clients? Simply stated, you educate yourself on the importance of dos and don’ts of consultations — and you can do that with us at Beauty School Remix. 

Let’s talk real. What is the actual foundation of any thriving salon?

You guessed it, the consumers. The clients. Your hard-earned customer base. Each pool of all new and recurring clientele that walk through your door. After all, they are your primary source of income. 

In the 21st century, all the information and knowledge in the world is at your fingertips. Perhaps you’ve tried a few methods in anticipation of increasing your clientele base. Maybe you’ve heard techniques through the grapevine, and maybe you’ve deep-dived into the swallows of the internet. 

Odds are, you’ve done the research, but the pay-off wasn’t exactly up to your standards. You emerge from your stubborn work feeling like perhaps, you could do better. If that’s the case, don’t worry, because Beauty School Remix tells us – you can. Meanwhile, you’re asking yourself, “how can I get more clients in my chair?” 

Four years ago I had the best conversation of my professional life with someone who was an expert in website design.  It blew my mind, and it really helped me create some beautiful, and super functional salon websites.  Although hairstylists are experts at being creative, our obsession with aesthetics becomes our biggest weakness when we try to design a website.  We want our own website to be stunning, better than everyone else’s, in-fact we want THE BEST, MOST SPECTACULAR WEBSITE EVER CREATED, and you know what that usually leads to? Crap.