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This bundle of lessons will give you the strong foundation to build your career upon. You’ll come away more knowledgeable, more professional, and really begin to be able to establish yourself as an expert in your client’s eyes. But why does this really matter? Let’s be blunt: YOU’LL MAKE MORE MONEY! By being professional, you’ll make more money. By being faster, you’ll make more money. By avoiding mistakes, you’ll make more money. By being intelligent, you’ll make more money. That’s the simple truth.

The Haircolor Foundations Three Lesson Bundle includes:

    • Lesson One: Understanding Artificial Haircolor, 1 video lesson (31 minutes) and 1 workbook
    • Lesson Two: Defining Developers, 1 video lesson (35 minutes) and 1 workbook
    • Lesson Three: Color Consultations and Mapping, 1 video lesson (43 minutes) and 1 workbook
    • Bonus: Salon Exercises

Lesson One: The Understanding Artificial Haircolor

This lesson will give you deeper knowledge about how artificial haircolor works, the ingredients it contains, and why it contains them. It will set you up to have high-level conversations with your clients about the tools you use when they bring you questions. This is fact-based, it’s not branding propaganda.

Here’s what you’ll learn:

    • How to Choose the Correct Type of Artificial Haircolor
    • Difference between Direct and Indirect Dye Molecules
    • How Oxidative Color Works
    • Ammonia VS Ammonia-Free Options
    • What MEA is
    • What are PPDs
    • What PPD’s are and why we use them
    • How to realistically perform a patch test

Lesson Two: Defining Developers

Choosing the the correct developer is as important, if not more, than the shades you are formulating with. Developer is a big deal, but often times it is totally overlooked. Spoiler Alert: Hair Texture is the #1 determining factor when choosing the right developer. Also included in this lesson is a very easy Developer Chart Quick Guide which shows you the correct developer for the hair texture for what you are trying to achieve, plus it includes minimum processing times.

Here’s what you’ll learn:

    • What Three Jobs Does Developer Do?
    • Different Strengths of Developer
    • How Damaging Developer Can Be
    • How long developer needs to process for
    • What happens if you Don’t Choose the Right Strength?
    • Formulation Scenarios
    • Common Mistakes
    • How to beat brassy hair

Lesson Three: Color Consultations an Mapping

This lesson covers everything that needs to happen from the moment you meet your client to when you start formulating. Client’s LOVE a thorough consultation (probably because it’s a rare skill), and great consultations can go hand in hand with intelligent color formulation.

Here’s what you’ll learn:

    • The Purpose of a Consultation
    • Key Talking Points
    • How to Establish Yourself as as Expert
    • The Power of a Visual Aid
    • How to Close the Deal
    • How to Create a Color Blueprint
    • A Real Scenario

We will also go in depth about the 7 things you need to identify to create a perfect formula, and I will teach you how to quickly and accurately assess each one.

The “Magnificent 7”:

    • Existing Level
    • Target Color
    • % of Gray
    • Underlying Pigment
    • Texture
  • Condition

After purchasing this three bundle course, my biggest piece of advice is to watch the videos in order first, and then watch them again while answering the workbook questions. It’s important that you actually understand your answers so you can remember this information while working behind the chair.

*Single Lessons are available for purchase if you just need a refresher.

Meet Your Teacher

Heather Ward Kepshire, Creator

  • Educated in San Francisco
  • Refined in Boston
  • Thrived Everywhere Else


I’m a hairstylist and a haircolor curriculum creator. I know first hand that none of us receives the haircolor education we thought we would get in Beauty School, no matter how much we paid for it. When I graduated and passed my State Boards I knew virtually nothing about haircolor formulation.


Yet still 15 years later, newly licensed hairstylists continue to struggle like I once did with haircolor formulation because they are not being taught how to formulate haircolor, consult with a client, or build a loyal following.


I am bridging the gap between the Beauty School education you received, and all the things you need to know about haircolor formulation to help you thrive behind the chair quickly.


Every hairstylist deserves the chance to have a profitable career, regardless of the salon they work in or the brand of products they use. If you want to make more money, feel more confident with haircolor formulation, and get so popular with clients you have no choice but to keep raising your prices, you’re in the right place.

Frequently Asked Questions (FAQs)

When does the course start and finish?
The course starts immediately after purchase! It is a completely self-paced online course – you decide when you start and when you finish.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How can color education be brand-neutral?
It’s simple, color theory is just science and rules. Every color line will have their own nuances, but this is all the real information you need to get you up to speed and formulating confidently.

Understanding Artificial Haircolor
  • 1 Video Lesson
  • 1 Workbook
Haircolor Foundations Bundle
  • 3 Video Lessons
  • 3 Workbooks
  • Salon Exercises
12 Lesson Master Class
  • 12 Video Lessons
  • 12 Workbooks
  • 12 Workbook Answer Keys
  • Salon Exercises
  • Model Release Forms
  • Headsheets
  • Color Wheels
  • Underlying Pigment Chart
  • Color Maps