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It’s impossible to talk about blonding without discussing how important lighteners are. And lighteners carry so many questions….

What volume developer should I use for lightener?

How long should it process for?

Is it lifted enough?

My lightener is too thick, how can I make it thinner? (hint: don’t add more developer)

My lightener is too thin, how can I make it thicker? (hint: don’t add less developer)

Can I use heat with it?

Sometimes blonde hair goes hand in hand with damaged or stressed hair, but it doesn’t have to be like that. Your first responsibility is to protect the integrity of the client’s hair, right? Lighteners are the one tool in our salon that can cause the most potential damage to the hair if they are misused. It’s time to really shine a spotlight on how to use them correctly, how to pick the right one for the job you need to do, and how to avoid the most common mistakes hairstylist make with lighteners.

What you’ll Learn:

    • The Difference Between Lighteners and Artificial Haircolor
    • Advantages and Disadvantages of Lighteners
    • Optimal Working Time of Lighteners
    • The Types of Lighteners
    • Your Developer Choices
    • Developer for Bleach
    • Types of Hair Bleach
    • The Smart Way to Adjust the Consistency of your product

In addition to that, there is a huge debate among our industry is whether or not to use heat with lighteners. We are really going to dispel myths on that one and get real. I’m going to tell you which scenarios I use heat with lightener, which scenarios I’m not likely to use heat with my lightener, and which scenario I won’t ever use heat with lightener for. Heat is not the enemy: Misinformation is the enemy.

Plus, a bonus Step-by-Step On-Scalp Lightener Application with a real client of mine. Including all the the dirty details from application, to processing, to rising, to toning, and how to avoid the biggest mistake…. Rinsing out too soon. By the end of this lesson you will be on your way to becoming an expert with lightener.

After purchasing this lesson, my biggest piece of advice is to watch the video first, and then watch it again while answering the workbook questions. It’s important that you actually understand your answers so you can remember this information while working behind the chair.

This Single Lesson Purchase Includes 1 video lesson (29 minutes) and 1 workbook.

*If you’re interested in purchasing all three lessons in Advanced Blonding Course, please click here.

Meet Your Teacher

Heather Ward Kepshire, Creator

  • Educated in San Francisco
  • Refined in Boston
  • Thrived Everywhere Else


I’m a hairstylist and a haircolor curriculum creator. I know first hand that none of us receives the haircolor education we thought we would get in Beauty School, no matter how much we paid for it. When I graduated and passed my State Boards I knew virtually nothing about haircolor formulation.


Yet still 15 years later, newly licensed hairstylists continue to struggle like I once did with haircolor formulation because they are not being taught how to formulate haircolor, consult with a client, or build a loyal following.


I am bridging the gap between the Beauty School education you received, and all the things you need to know about haircolor formulation to help you thrive behind the chair quickly.


Every hairstylist deserves the chance to have a profitable career, regardless of the salon they work in or the brand of products they use. If you want to make more money, feel more confident with haircolor formulation, and get so popular with clients you have no choice but to keep raising your prices, you’re in the right place.

Frequently Asked Questions (FAQs)

When does the course start and finish?
The course starts immediately after purchase! It is a completely self-paced online course – you decide when you start and when you finish.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How can color education be brand-neutral?
It’s simple, color theory is just science and rules. Every color line will have their own nuances, but this is all the real information you need to get you up to speed and formulating confidently.

  • 1 Video Lesson
  • 1 Workbook
Advanced Blonding Bundle
  • 3 Video Lessons
  • 3 Workbooks
  • Salon Exercises
12 Lesson Master Class
  • 12 Video Lessons
  • 12 Workbooks
  • 12 Workbook Answer Keys
  • Salon Exercises
  • Model Release Forms
  • Headsheets
  • Color Wheels
  • Underlying Pigment Chart
  • Color Maps